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Las Vegas Sign on the Strip

The Most iconic sign in Las Vegas – The Welcome to Las Vegas Sign, designed by Betty Willis.

The Welcome to Fabulous Las Vegas sign is a Las Vegas Strip landmark funded in May 1959 and erected soon after by Western Neon. The sign was designed by Betty Willis. The sign is a 25-foot-tall and is actually not located in the city of Las Vegas but in the town of Paradise.

Willis intended to design a sign that was unique in its shape, style and content. Young Electric Sign Company (YESCO) currently owns the sign, which leases it to Clark County, while the design itself is in the public domain. The design of the sign was never copyrighted since Willis considered this her gift to the city and wanted it to be in the public domain. This has resulted in the image being ubiquitous on Las Vegas souvenirs.